State of Social '26 · Worth the friction

All of SOS26, on demand

6 Keynotes, 7 Breakout Sessions and 14 Deep Dives, recorded at Optus Stadium on 25 & 26 August 2026.

$299+gstWatch until 31 August 2027
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6Keynotes
7Breakout Sessions
14Deep Dives

The program

What's inside

Keynotes from Clare Pickens, Christina Garnett, James Horne, Rob Campbell and Jess Zafarris, plus the Riverside Chat with Marc Fennell.

Then 21 more sessions to choose from. Breakout Sessions run 30 minutes, one idea each. Deep Dives run an hour and go further.

    1. How it all works...

    1. Keynote // Clare Pickens

    2. Keynote // Christina Garnett

    3. Keynote // James Horne

    4. Riverside Chat with Marc Fennell

    5. Keynote // Rob Campbell

    6. Keynote // Jess Zafarris

    1. Creating Meaning in an AI-Optimised World with Sophie Winter

    2. The Best Answer Wins with Will Bal

    3. Pull the Lever with Justin Beavis

    4. Privacy Law for Marketers with Ariel Bastian

    5. Starting from Zero: Why We Ditched 1 Million Followers with Geena Lamb

    6. In Praise of Bad Footage with Ama Silva

    7. Get Out of Your Algorithm: Riding the Waves of Friction to Create Better Work with Tess Palmyre

    1. Destination Unknown: Exploring Career Maps Instead of Climbing Ladders with Saira Manns

    2. Sport's Social Future and the Brands Ready for It with Kath Loughnan, Will Schofield & more

    3. Businesses Don't Burn Out. People Do. with Julian Pace

    4. Can Your Brand Pass the Reddit Test? with Larah Kennedy and Kelly McParlane

    5. The Trust Gap: Closing the Friction Between Social and Audio with Lizzie Young

    6. The Creator Economy: Where It Came from, and Why It's Here to Stay with Pamela Obeid

    7. Celebrity Friction: How the rich & famous are confronted by IP problems with Dave Stewart

    8. Better Conflict for Better Work with Tim Duggan

    9. Don’t Get Mad, Get Even with Matt Lawton

    10. The Stuff We Can't Post on LinkedIn with Renée Shaw, Josh Bailey, Gabby Torres-Soler and Lachlan Bradford

    11. From Bricks to Browser: Reducing Friction Through Community-Led Digital Transformation with Jamie Kho and James Jeffs

    12. The New Rules of Communications with Lindsay Bennett

    13. Cold front: legacy media's fight to stay relevant with Beau Pearson and Pete Curulli

    14. Mastering the Other Algorithm: The Organic Growth Lever Social Teams Overlook with Jes Scholz

So much learning to do

  • 28 lessons
  • 19.5 hours of video content

Good to know

Questions

How long can I watch?

Until 31 August 2027, as often as you like.

Is it live?

No. Every session is recorded and ready to watch now.

Where do I start?

The welcome lesson, then the session you wish you'd seen live.

State of Social '26 · Worth the friction

Start watching today

6 Keynotes, 7 Breakout Sessions and 14 Deep Dives.

Get SOS26 Online · $299+gst

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